Take home exam Assignment Example | Topics and Well Written Essays - 1250 words

Take home exam - subsidization ExampleThe attitude of the customers also gets influenced by the promotional activities carried out by the company much(prenominal) as advertisement. Irrespective of the nature of the customers, it is the duty of the foodstuffers to properly understand the needs of the customers. In doing so the marketers would be suitable to break-dance goods or services which would meet the need of the customers a lot more precisely than the competitors, The of import problem is that the consumer decision making process is a complex on and understanding the mindset of the consumers mighty is quite difficult. The customers do not really make purchases without thinking carefully about the needs. Wherever in that location is a presence of the choice, decisions are also usually involved and these decisions are most of the times influenced by changing motives. The organization that can understand why customers make decisions such as who acquires the products how they buy where they buy why they buy would have more chances to become successful. The philosophy that guides all the merchandising activities is the core sentiment of marketing. The idea that an organization should look to try to satisfy the needs of the customers through coordinated activities that allows the marketers to achieve the marketing objectives The marketing concept states that a business should first understand the needs of the customers and then develop the products accordingly. ... To put through the marketing concept a company must have good information regarding the needs and collects of the customers to develop a customer oriented strategy (Pride and Ferrel 4). As far the topic of forcing the customers to buy products that the customer may not is concerned it can be verbalise that the core concept of marketing actually puts the customers at the very beginning of the marketing process. Before developing any products the marketers usually go for a market researc h to understand the need and demand of the customers and then only the products as per the needs of the customers are developed. every great innovation including the launch of the smart phones is actually a result of the understanding the customer demand through he market research. Addition of mp3 players of cameras are actually augmentation. The core product of a booth phone remains to be the on the go telecommunication facility reard by the phone. But features such as cameras or mps players actually were loved by the customers. Hence the marketers realized that the customers are actually looking for total package in a cell phone and and so the marketers such as Apple and Samsung decided to launch smart phones. The same principles can be applied in instance of automobile manufactures also, in the initial days, very few automobile manufacturers used to provide financing and hence the customers had to look for other means to go for financing. But now all most all the companies pr ovide the facility of car financing. This again shows the importance of understanding the customer demand. To conclude things it can be said that the marketers do not force the