Customer Retention Activities Case Study Example | Topics and Well Written Essays - 750 words

Customer Retention Activities - look Study ExampleIn the year 1981, Liggett introduced generics to boost market share. The market competitors of Morris were RGR as the brand utilize to sell branded cigarettes comparatively cheaper through cheap resources and advertising fees. RJR had the leading market share deep down the industry due to its adopted price-cutting outline.The price cutting discounted strategy actually has aided the organization to regain the trustfulness and trust of the loyal existing customers. It is true that recession has affected the sales growth rate of the organization. In an addition, affected purchasing power due to economic recession influenced several consumers to avoid the purchasing of the high-ticket(prenominal) premium branded cigarettes and buy cheap economic priced cigarettes. Therefore, discounted pricing strategy or price-cutting strategy has helped Marlboro to obtain the affected purchasing power of the target customers. Therefore, it has h elped the organization to increase its market share significantly.Discounted pricing strategy or price-cutting strategy can affect the brand image of Marlboro among the customers. It is one of the leading organizations within the industry. In addition to this, low pricing can create a negative perception in the minds of consumers regarding the part of the product. Drastically too much discount can force the customers to think about the fall of tincture of products. It can cause reduce sales growth rate of the organization.Marlboro Man has become one of the major(ip) advertising or promotional campaign that helped the organization to become one of the leading organizations within the industry. roughly importantly, promotion can be considered as one of the important strategic marketing tools that can help an organization to create effective brand awareness among consumers.