Strategic Management Assignment Essay Example | Topics and Well Written Essays - 3000 words

Strategic Management identification - Essay Exampleout sponsorship of the worlds most popular league creates a irrefutable emotional link between our brand and football fans everywhere (www.premierleague.com accessed December 2009).Moreover, Barclays sponsorship of the Premier League has enabled Barclays to render on the branding strategy and business emersion of clubs within the Premier league such as Manchester United, whose ability to transcend from football into mainstream culture as a testament to its branding strategy achiever (Johnson et al, 2008). As such, Barclays PLC president Robert E. Diamond Junior asserts that Barclays sponsorship of the Premier league provides the perfect strategic fit for the Barclays brand. The way of this paper is to undertake a strategy management evaluation of the Barclays Premier League with a contextual focus on Manchester UnitedThe last decade has seen has radical transformation of the UK football industry, with economic indicators pointi ng to football has a viable business model (Johnson et al, 2008, p.20). It is submitted that a key element of this is effective strategy management, which is assertive to the continued success of the Premier League as the leisure industry continues to grow as an chief(prenominal) sector exponentially in the global marketplace (Joyce & woods, 2001, p.488). This is further supported by the argument of Joyce and Woods that football is big business and the leisure industry is fast becoming an important sector worldwide (2001, p.488).Therefore, it is submitted that a market environment analysis of the English Premier League and the multiple income streams created by ahead(p) clubs such as Manchester United within the league is imperative to the consideration of Barclays long term growth and development goals going forward.For example, in Exalls Who Killed English football? An Analysis of the State of English Football (2007), Exall suggests that the Premier league business model radi calised English football by