Marketing Essay Example | Topics and Well Written Essays - 1250 words - 3

Marketing - Essay ExampleThis is achieved by means of trans editioning the physical features and insubstantial insights of a marketing offering in notification to the rivalry. It is vital to note that bearing is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer furthermore, positioning is a communication, comprising the establishment of a market mix, which creates the natural flow of information from market segmentation through identify marketing. It is a form of developing a competitive position for an external marking and consequently improving its desirability. Positioning is generally concerned with what an organization does to the prospective consumer and how the consumer perceives the organization. Effective positioning is a vital element in supranational brand strategy because a position arouses an image of the prod uct concerned in the minds of the client (Schultz 2007, p. 23). It projects the thinker that differentiates the brand from the competition and projects it as a product that can meet the needs and desires of world(prenominal) customer, whereby, an utile positioning offers a competitive edge to a brand that is trying to display its desirability to the target market. Effective positioning is a vital element in international brand strategy because it promises the wellbeing the clients will get and develops the expectation that it has the resolving to the problem of the consumer. The solution is always different from and better than the solution provided by the competitors. Positioning is thus, an incorporating notion. It acts as an umbrella that incorporates all things in international branding. When effectively targeted, single-minded, positioning affects everything that a brand does or stands for it is not reinforced by advertising only, but by the wholeness of its promotional e fforts (Smith, Gopalakrishna and Chatterjee 2006, 560). However, in case the expectations that are developed by the brand strategy are not met, the specialty or the reliability of these benefits may weaken speedily. Therefore, with these demonstrations, it shows that positioning is a vital element in international brand strategy. An Integrated Marketing Communications Campaign for an International Brand The advancement of marketing for an international brand has moved beyond traditional marketing to include consumer driven, interactive and social marketing. Colgate social club is cardinal of the multinational companies have realized the significant need for integrated marketing communicating (IMC) campaign in order to enable their Colgate Dental Cream brand to thrive in the global market effectively hence achieving a competitive advantage. The increased competition in the global market have enabled Colgate Company to employ IMC approach thus this approach is ushering in a new tec hnology era where marketers desegregate communication messages across the media channels in order to communicate about brand experience. The Colgate Dental Cream, which is the leadership toothpaste are designed in a manner that raises awareness thus ultimately surges their sales, leading to corking returns and income for the organization. Therefore, as a part of successful IMC for Colgate Dental Cream brand, Colgate Company utilizes social media, Internet, public relation and advertising through other media such as Televisions, radios and others in a cohesive manner to component part the message about the availability of this brand in the market. For an effective campaign of Colgate Dental Cream brand using IMC, various methods or elements are employed in the entire process. For instance, integrated market